Running a small business has a number of benefits; from being more in control of what is running in the business to even being able to make better connections with staff and their needs. But along the way, there are plenty of obstacles to face: not having enough staff for certain tasks, too many work processes to handle, and most importantly, lacking enough time to attract new potential customers
If these are the challenges you’re facing (and more), the solution you may be looking for is Customer Relationship Management (CRM).
CRM for Small Businesses
How CRM can help
For example, a man is running a fabric business, selling uniforms and shirts to different industries. Business is doing well, but after looking through his current sales, he realises his sales hasn’t grown much in the past year.
After doing some research, he figured out that his staff spends about 30% of their time doing administrative work. Realising he needed to cut that time down further, he adopted CRM to help him manage not only customer data, but sales and marketing data as well.
With more time being dedicated to building relationships with customers new and old, all the while making administrative tasks easier to access and work on, sales began to grow.Read More