Segment Your Customers


Forecast ROI / Budget


Reach customers in multiple channels


Campaign Design


Segment Your Customers


Forecast ROI / Budget


Reach customers in multiple channels


Campaign Design


Segment Your Customers


Forecast ROI / Budget


Reach customers in multiple channels


Campaign Design

Segment Your Customers

Segment Your Customers

Segment Your Customers

Segmenting and Profiling

Profile, segment and target your customers according to the demographics and psychographics information available in the extracted customer databases. This module comes with an Advance Query Engine which enables you to create either a static or dynamic listing, where static lists are suited for targeting niche segments and dynamic lists are for targeted segments that need frequent updating.

In the midst of your segmentation, you may have a target audience that could potentially fall into 1 or more cells which will cause duplicated targets. The segmentation module comes with a dedupe function helps by optimizing the campaign offerings using a special algorithm where you can determine the best applicable offer to be made to your targeted segment and remove duplicates.

Database Mapping

Streamline your creation, management, execution and tracking of marketing processes for your organization. This framework can also be used to define a wide range of activities and accommodate organization specific processes.

Import Utilities

Import utilities to import in external databases to ORLIG system for segmentation.

Exclusion Management

Don’t want to target certain people in your database pool? You can make an exception from specific rule based or multiple rules exclusion. You can make exceptions by salutation which may apply to royalties or ministry level.

Query and Analysis

Define your campaign audience based on specific criteria. You’re also able to define campaigns using historical performance, anticipated costs and revenue and more. You can also help to choose customer records for the campaign via random sampling and the ability to specify the extract data quantities desired.

Segmenting and Profiling

Profile, segment and target your customers according to the demographics and psychographics information available in the extracted customer databases. This module comes with an Advance Query Engine which enables you to create either a static or dynamic listing, where static lists are suited for targeting niche segments and dynamic lists are for targeted segments that need frequent updating.

In the midst of your segmentation, you may have a target audience that could potentially fall into 1 or more cells which will cause duplicated targets. The segmentation module comes with a dedupe function helps by optimizing the campaign offerings using a special algorithm where you can determine the best applicable offer to be made to your targeted segment and remove duplicates.

Database Mapping

Streamline your creation, management, execution and tracking of marketing processes for your organization. This framework can also be used to define a wide range of activities and accommodate organization specific processes.

Import Utilities

Import utilities to import in external databases to ORLIG system for segmentation.

Exclusion Management

Don’t want to target certain people in your database pool? You can make an exception from specific rule based or multiple rules exclusion. You can make exceptions by salutation which may apply to royalties or ministry level.

Query and Analysis

Define your campaign audience based on specific criteria. You’re also able to define campaigns using historical performance, anticipated costs and revenue and more. You can also help to choose customer records for the campaign via random sampling and the ability to specify the extract data quantities desired.

Forecast ROI / Budget

Approval Management

The approval management features would allow approval process to take place in managing all the campaign which it helps you to manage both Campaign approval process and Content approval process. Once you’ve made the approval, the campaign would be pushed automatically and blast out via your chosen contact medium.

Cost and Revenue Management

Manage all the possible cost related to your campaign, be it fixed or a possible variable. You’re also able to capture the possible revenue per lead generation.

ROI Analysis

As you’re planning your campaign, you’re bound to consider “What is my expected return for this event?”

The ROI analysis provides you with “what-if” scenarios of possible conversion rate and expected revenue. The forecast can be computed at each & every offer segmented for each marketing events.

Approval Management

The approval management features would allow approval process to take place in managing all the campaign which it helps you to manage both Campaign approval process and Content approval process. Once you’ve made the approval, the campaign would be pushed automatically and blast out via your chosen contact medium.

Cost and Revenue Management

Manage all the possible cost related to your campaign, be it fixed or a possible variable. You’re also able to capture the possible revenue per lead generation.

ROI Analysis

As you’re planning your campaign, you’re bound to consider “What is my expected return for this event?”

The ROI analysis provides you with “what-if” scenarios of possible conversion rate and expected revenue. The forecast can be computed at each & every offer segmented for each marketing events.

Reach customers in multiple channels

E-mail and SMS management

Get instantaneous management of blasting via email or SMS straight to your already segmented and target profiles. It provides you with completed ROI analysis tie to the offers as well. It is easily integrated to the corporate email domain and external SMS gateway APIs.

Export Utilities

Gain the flexibility to have multiple option of segmented data management, either to export the file in text format or excel format or more.


E-mail and SMS management

Get instantaneous management of blasting via email or SMS straight to your already segmented and target profiles. It provides you with completed ROI analysis tie to the offers as well. It is easily integrated to the corporate email domain and external SMS gateway APIs.

Export Utilities

Gain the flexibility to have multiple option of segmented data management, either to export the file in text format or excel format or more.

E-mail and SMS management

Get instantaneous management of blasting via email or SMS straight to your already segmented and target profiles. It provides you with completed ROI analysis tie to the offers as well. It is easily integrated to the corporate email domain and external SMS gateway APIs.

Export Utilities

Gain the flexibility to have multiple option of segmented data management, either to export the file in text format or excel format or more.

Campaign Design

Campaign Planning

Our Campaign Planning allows you to automate the flow of campaign management, facilitating Campaign definition and planning using workflow, Customer Profiling and Segmentation, Personalization of content and offers, Response management and Analysis tools. Thus, allowing you to manage the entire campaign process in a single screen.

Graphic Workflow Designer

The Graphic Workflow Designer enables you to use simple drag-and-drop text and graphics workflow to create Multiple Campaign types. The workflow captures the logic of the campaign and enables you to define, run, and manage campaigns. This allows you to conduct a variety of campaigns such as loyalty programs, seasonal offers, sweepstakes, cross-sell, up-sell, product launches, partner and channel schemes, tradeshow registration, newsletters etc.


Campaign Design

Campaign Planning

Our Campaign Planning allows you to automate the flow of campaign management, facilitating Campaign definition and planning using workflow, Customer Profiling and Segmentation, Personalization of content and offers, Response management and Analysis tools. Thus, allowing you to manage the entire campaign process in a single screen.

Graphic Workflow Designer

The Graphic Workflow Designer enables you to use simple drag-and-drop text and graphics workflow to create Multiple Campaign types. The workflow captures the logic of the campaign and enables you to define, run, and manage campaigns. This allows you to conduct a variety of campaigns such as loyalty programs, seasonal offers, sweepstakes, cross-sell, up-sell, product launches, partner and channel schemes, tradeshow registration, newsletters etc.

Campaign Design

Campaign Planning

Our Campaign Planning allows you to automate the flow of campaign management, facilitating Campaign definition and planning using workflow, Customer Profiling and Segmentation, Personalization of content and offers, Response management and Analysis tools. Thus, allowing you to manage the entire campaign process in a single screen.

Graphic Workflow Designer

The Graphic Workflow Designer enables you to use simple drag-and-drop text and graphics workflow to create Multiple Campaign types. The workflow captures the logic of the campaign and enables you to define, run, and manage campaigns. This allows you to conduct a variety of campaigns such as loyalty programs, seasonal offers, sweepstakes, cross-sell, up-sell, product launches, partner and channel schemes, tradeshow registration, newsletters etc.