Running a small business has a number of benefits; from being more in control of what is running in the business to even being able to make better connections with staff and their needs. But along the way, there are plenty of obstacles to face: not having enough staff for certain tasks, too many work processes to handle, and most importantly, lacking enough time to attract new potential customers
If these are the challenges you’re facing (and more), the solution you may be looking for is Customer Relationship Management (CRM).
How CRM can help
For example, a man is running a fabric business, selling uniforms and shirts to different industries. Business is doing well, but after looking through his current sales, he realises his sales hasn’t grown much in the past year.
After doing some research, he figured out that his staff spends about 30% of their time doing administrative work. Realising he needed to cut that time down further, he adopted CRM to help him manage not only customer data, but sales and marketing data as well.
With more time being dedicated to building relationships with customers new and old, all the while making administrative tasks easier to access and work on, sales began to grow.
Why your SME needs CRM
There are plenty of reasons why even a small company will need CRM, but here are five reasons why having it raises your business’ potential.
- Customisable to your needs
Have a dashboard that shows what’s important to your first, make your CRM mobile, integrate it with other tools to cut your administrative time. Whatever it is that you need to make your life a little easier, CRM can give you the tools you need to do just that.
- Revenue Forecasts
While working on a proposal for a campaign, or even exploring opportunities, you can set your CRM to determine what’s needed to be done to get the results you want and see forecasts of your project sales.
- Trackable information
After the campaign has launched, keeping track of how it is going even after it has ended is essential. You want to be able to know overall response, what was the return of investment, how much was really spent and did it produce the results you were aiming for. This will help with planning sales and marketing, prioritising time and effort as well as help you increase your bottom line.
- 360 degree customer view
Keep and maintain all of your customer data in a protected system that will even help you keep track of any changes made. You can even set up your CRM system to store any files or data related to the customer if need be, giving you better access and information that you need to move forward.
- Build Relationships
CRM helps you in your ability to build better relationships with customers, be it from answering their queries to attracting the right customers with what you have to offer. Be able to communicate with customers on the right platforms, and bring them on a journey that your business can offer.
If you are keen on starting a CRM for your small company but aren’t sure where to start, we cover that in our next article coming out next week.